Venue: The Fuqua School of Business, Duke University, 1 Towerview Drive, Durham, NC 27708-0120

 

Session

Patents

Chair: Mustafa C. Karakus (Westat)
Organizer: Albert A. Okunade (University of Memphis)

Room: Geneen Auditorium

When: Tuesday 1 p.m. - 2:30 p.m.

Presentations
TitlePresenterDiscussant
The Utilization of Medicines Beyond Patent Expiration: Evidence of Long-term Value? Edward C. Mansley (Merck & Co., Inc.)
Joel Hay (University of Southern California)
The Impact of Moving Pharmaceutical Products from Prescription Only to Over-the-Counter Status on Consumer Exposure to Advertising Hae Kyung Yang (Texas Tech University)
Susan Feng Lu (Northwestern University)
Entry in the psychostimulant drugs market: Welfare impact of new molecules, new forms and new me-toos Farasat A.S. Bokhari (Florida State University)
Seth Seabury (RAND Corporation)